As you all know I don’t celebrate Christmas but I absolutely love this time of year. There’s just a shift in atmosphere, mostly a shift towards positivity & hopefulness and they’re the kind of vibes I like in my life, especially after this crazy year!

Sales during this time of year can be an overwhelming time, and I would like to start by reminding us all (with a lot of love), that we gotta be wise with our spending; we mustn’t allow the pressures of Black Friday / Cyber Monday / sales put us into a financial rut. I know they say ‘money doesn’t bring you happiness’ but huns neither does being broke! Even though Black Friday is on the 27th of November I'm starting early as I can see the sales coming through already, plus it's always better to start early. I plan on keeping this blogpost updated as and when the stores post their sales! (At the bottom I will list the most recent date it's been updated, and will announce every update on my instagram stories so be sure to follow along.)

Let me talk you through how I’ve categorised this blogpost. I’ve started by featuring the brands & products I consistently wear such as Ted Baker, H&M, Marks & Spencer etc. first because these are what I consider as timeless; they’re things you’ll find in my wardrobe all year round. Then I will share all the sales of stores I also love but shop from a little less regularly.

I hope you enjoy browsing these deals & find this blogpost easy to follow huns!


Up to 50% off almost everything.

As you can probably know already, especially if you follow me over on instagram, I'm slightly obsessed with Ted Baker as their products really do pass the test of time. I'm linking items that I find myself wearing/using again and again. My most recent and probably one of my favourite purchases was the floral dress you can see in the images.


Bags & Purses:

Shoes & Scarves:

Jewellery, Home & Gift Ideas:


Marks & Spencer, a classic favourite of mine, currently have 30% off selected items: all boots, knitwear, coats & jackets, and selected womenswear.

I link my childhood with it as it was and still is my mums favourite and go to store. I find black Friday deals is a great opportunity to invest in those forever-lasting cosy items such as cashmere jumpers and luxuroius large faux fur throws. I also love the homeware at Marks & Spencer; only recently my mum and I picked up some gorgeous pasta bowls and cereal bowls.


Multiple offers in each department: Save up to £100 on vacuum cleaners, nespresso and John Lewis appliances.

John Lewis is one I like to regularly check this time of year as its great to pick up any household items. This time last year I picked up a Dyson vacuum which has honestly been one of my best and most life-changing purchases. The Dyson vacuum rave is so real. I also like to keep an eye on the fragrance sales: they make for amazing gifts / best time of year to stock up if it's for yourself.



H&M currently have a pre-black Friday sale with up to 50% off selected items.

With H&M being quite an affordable store as it is, and mainly selling fast fashion I never used to turn up for the black Friday sales. But over the past few years it's shown to have more classical and timeless items; their fitted blazers are a favourite of mine. Plus it's always a good idea to stock up on some the basics, especially as someone who prefers to dress modestly. I've also been swooning over their homeware ever since it's been introduced.


Currently have 20% off all full priced items.

I love the tailored fit and sharpness (I hope this is making sense haha) of Reiss, especially when it comes to workwear. I don't share my work-side much but formal/smart casual attire is a must so here are my go-to sleeker looking items:


The black Friday deals have yet to arrive at ASOS but if you're new to ASOS you can get 15% off everything with code: ASOSNEWBIE.

Here is what I'm keeping at eye on:


Click on each brand and it'll instantly direct you to their website

& Other Stories | Fashion & Beauty | Coming Soon

Adidas | Fashion/Fitness | Early Black Friday sale access to those who sign up to their Creators Club

All Saints | Fashion | 30% off everything

Alo Yoga | Fitness | Coming Soon

Amazon | Various Categories | Early Black Friday deals launched

Anthropologie | Fashion & Home | Coming Soon

Apple | Tech | Coming Soon

ARKET | Fashion | Coming soon, Sign up for 10% off

Armani | Fashion | Coming Soon

ASOS | Fashion & Home | Coming soon, but if you're new to ASOS you can get 15% off everything with code: ASOSNEWBIE

Aspinal of London | Fashion | Coming Soon, 20% off their full collection

bareMinerals | Beauty | Coming Soon, Sign up for 10% off

Benefit Cosmetics | Beauty | with code ADDTOBAG: 20% off selected items, 25% off when you spend £60, and 30% off when you spend £100. There is also multiple value sets & kits at great prices - and don't forget to check Boots, Debenhams & John Lewis for Benefit Cosmetic products too

Boohoo | Fashion | 30% off everything

Boots | Beauty | Deals by brand, Collect triple points on selected items

Charlotte Tilbury | Beauty | Coming soon, sign up for 10% off next order

Chi Chi | Fashion | 40% off selected lines, additional 10% off using code: XTRA10

Chloe | Fashion | 20% off selected items on Selfridges&co with code: SELFCCE

Clarins | Beauty | Spend £70 and receive £34 worth of self-care essentials, Deals at boots too

Clinique | Beauty | up to 50% off selected sets and products! Worth checking out as there's different deals on a regular basis

Coast | Fashion | 50% off everything, additional 20% off new-in items with code: NEW. Free delivery on orders made via app.

COS | Fashion | Coming soon, 30% off winter essentials

Cult beauty | Beauty | sign up for 10% off your first order

Debenhams | Fashion, Beauty & Home | up to 50% off black Friday deals launched daily, 50% off selected Beauty & Fragrance

Elemis | Beauty | Coming Soon

Essie | Beauty | Coming Soon, Currently 3 for 2 at look fantastic

Furla | Fashion | Coming Soon

GHD | Beauty | Coming Soon, sign up for 10% off first order

Ghost | Fashion | Coming Soon

Glossier | Beauty | Coming Soon

Guess | Fashion | Coming Soon

H&M | Fashion & Home | Up to 50% off pre-black Friday selected items

Harrods | Fashion, Beauty & Home | Coming Soon

Harvey Nichols | Fashion, Beauty & Home | Coming Soon

Hobbs | Fashion | 25% off everything

House of Fraser | Fashion & Beauty | 20% off everything using code: AUTUMN2O

Huda Beauty | Beauty | Coming Soon

ISAWITFIRST | Fashion | 50% off using code: NEW50

InTheStyle | Fashion | 50% off everything except latest collaborations with Lorna and Jac

Intimissimi | Fashion | Coming Soon

JD | Fashion | up to 50% off selected items within their Black Friday preview

Jimmy Choo | Fashion | Coming Soon

Jo Malone | Beauty & Home | Coming Soon

John Lewis | Fashion, Beauty & Home | Multiple offers depending on department & brands

JustFAB | Fashion | Coming Soon

Karen Millen | Fashion | 30% off everything, 40% off dresses

Kate Spade | Fashion | up to 40% off selected sales

La Redoute | Fashion & Home | 40% off everything

Laura Ashley | Home | Online site temporarily closed

Laura Mercier | Beauty | Coming Soon

LK Bennet | Fashion | Coming Soon

Look Fantastic | Beauty | 30% off with code: LFBEAUTY

Lulu Guinness | Fashion | Coming Soon

MAC | Beauty | 60% off MAC bestsellers, best of MAC for £50

Mango | Fashion | Pre-Black Friday sale: up to 50 % off on selected items

Marks & Spencer | Fashion, Home & Beauty | currently have 30% off selected items: all boots, knitwear, coats & jackets, and selected womenswear

Michael Kors | Fashion | 25% off full price items, and up 60% off in sale

Miss Guided | Fashion | Up to 60% off everything, additions 20% off lockdown & beauty treats using code: treatme

Miss Selfridge | Fashion | 40% off many selected styles

MISSPAP | Fashion | 50% off everything, additional 20% off casual wear & cosies using code: COSY

Monki | Fashion | Coming Soon, sign up for 10% off

Monica Vinader | Jewellery | 25% off sitewide

Mulberry | Fashion | Coming Soon

MyTheresa | Fashion | Coming Soon

Nasty Gal | Fashion | 50% off everything

Net-a-porter | Fashion & Beauty | Coming Soon

New Look | Fashion & Home | Daily offers: Up to 30% off all boots

Next | Fashion, Beauty & Home | Coming Soon

Nike | Fashion & Fitness | Coming Soon

Nordstorm | Fashion, Beauty & Home | Deals dropping on 20th November but you can preview what is being dropped! There's some amazing deals on there!

Office | Fashion | up to 40% off seasonal styles

Oliver Bonas | Fashion & Home | Coming Soon

Osprey London | Fashion | Coming Soon

Pandora | Jewellery | Coming Soon

Paperchase | Stationary | 3 for 2 on 100s of Christmas Items

Currys PC World | Home & Tech | Deals categorised for each department/appliance

Pretty Little Things | Fashion | up to 60% off everything

Public Desire | Fashion | Up to 70% off

Quiz | Fashion | up to 40% off everything excluding selected items

Radley | Fashion | up to 50% off selected items

Ralph Lauren | Fashion | Coming Soon

Ray-Ban | Sunglasses & glasses | 20% off sitewide for a limited time

Reebok | Fashion | Coming Soon

Reiss | Fashion | 20% off all full priced items

River island | Fashion | Coming Soon

Schuh | Fashion | Up to 50% off selected items

Selfridges | Fashion, Beauty & Home | up to 20% off using code: SELFCCE

SheIn | Fashion & Home | up to 60% off

Skechers | Fashion & Fitness | 25% Street Fashion Footwear with code: STREET25

Skinnydip London | Fashion & Home | Coming Soon

Sweaty betty | Fitness | Coming Soon

Target | Fashion, Beauty & Home | New deals each week this month

Ted Baker | Fashion, Beauty & Home | Up to 50% off almost everything

TKMaxx | Fashion, Beauty & Home | Variety of offers depending on department & brands

The Body Shop | Beauty | 20% off Bath & Body Care

The White Company | Fashion & Home | Coming Soon

Timberland | Fashion | Coming Soon

Topshop | Fashion | up to £20 off all coats & knits

Urban Outfitters | Fashion & Home | up to 40% off outerwear, party & lounge

Wayfair | Home | Varied Christmas Sale

WHSmith | Stationary & Books | 10% off selected books with code: BOOKLOVER, early Black Friday deals launched

Yankee Candle | Home | 25% off 'fragrances of the month'

YSL Beauty | Beauty | Coming Soon, sign up for 15% off your first order

Zara | Fashion & Home | Coming Soon

Published: 16.11.2020

Updated: 17.11.2020

Updated: 18.11.2020

Updated: 19.11.2020

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